Assahafa.com
The sixth leg of the FIFA World Cup Trophy Tour by Coca-Cola stopped in Morocco on Wednesday.
This tour offers thousands of fans worldwide the opportunity to see the original World Cup trophy up close, ahead of the 2026 World Cup, scheduled in the United States, Canada, and Mexico.
Kicking off on January 3, 2026, in Riyadh, Saudi Arabia, the original World Cup trophy tour will visit 30 FIFA member associations, with 75 stops over more than 150 days, giving fans around the world a unique chance to admire the most coveted trophy in world football.
At a conference held in Salé to present the Moroccan leg of the tour, General Manager of The Coca-Cola Company for Morocco and Mauritania Charbel El Beirouthy said he was honored to be in Morocco, particularly at the Mohammed VI Football Complex, which he described as “a concrete embodiment of the vision of His Majesty King Mohammed VI, placing world-class training and infrastructure at the heart of promoting Moroccan and African football.”
He also emphasized that the 2026 World Cup will take place in a context marked by the remarkable achievements of Moroccan football.
“In 2022, Morocco became the first Arab and African team to reach the semi-finals. In 2026, the Atlas Lions are among the top eight teams in the world, and in 2030, the World Cup will be held in the Kingdom,” he said.
For his part, Marcel Desailly, 1998 World Cup champion with France, noted that the World Cup Trophy tour is a symbolic journey connecting fans to the magic of the sport.
“We are in Morocco, a country of football, to celebrate the passion, pride, and unity that make the beautiful game the most popular sport in the world,” the former Chelsea player said.
On this occasion, Desailly highlighted the Kingdom’s world-class infrastructure, calling the organization of the 2025 Africa Cup of Nations “a great success.”
The FIFA World Cup Trophy Tour by Coca-Cola includes the three host countries of the 2026 World Cup (USA, Canada, and Mexico), as well as the future host countries of the 2030 and 2034 FIFA World Cups and the 2027 FIFA Women’s World Cup: namely Morocco, Portugal, Spain, Saudi Arabia, and Brazil.
At each stop, local communities will enjoy rare opportunities for interaction, ranging from immersive brand experiences and interactive football challenges to exclusive content featuring FIFA legends.
Source: map
