Assahafa.com
Tesla officially launched its commercial activities in Morocco, with the opening of its first public retail location in Casablanca.
The launch event took place at AnfaPlace Mall in Casablanca where Tesla showcased its first vehicles available in the market, the Model 3 and Model Y.
Tesla has also activated its online configurator for Morocco, allowing customers to customize and order vehicles directly from within the country without relying on traditional dealerships.
Tesla’s presence in Morocco is anchored by a locally registered company called Tesla Morocco, which was established on May 27, 2025 with a capital of around 27.5 million Moroccan dirhams.
The subsidiary is headquartered in the Crystal Tower in Casablanca Marina and is responsible for importing, selling, and servicing Tesla vehicles, as well as deploying charging infrastructure and offering related services.
Open to the public, the event also gave visitors the opportunity to interact with the Tesla team, learn about electric mobility and explore the brand’s product offerings firsthand.
Source: Morocco word news
